What Social Media Means in Real Estate

October 21, 2013

social media blogSocial media has become a main way in which people communicate with one another, learn about new products and trends, and get the latest news about things that interest them. Because of this, many industries are using it to promote products and services. Real estate is no exception. As Dean Graziosi explains, some industries are hesitant to use social media as a marketing tool, and real estate is one of them. “Some real estate companies are trying to break into social media but just aren’t succeeding.” He provides some useful tips for agents in the corresponding Blog post. Think of social media as a way to advertise. It can be used in a number of ways to send people to your website. While many business owners haven’t found success at doing this, the sheer number of social media sites available for use is broadening the playing field. The key is to increase online trust with both potential and current clients. You want them to know beyond a doubt you are able to provide them with the most up-to-date information and that you can help them find what they want and need. Online trust can be difficult to establish, but through consistency you should be able to make it happen. As you help others buy and sell houses, you are creating a reputation. People who have a positive experience when working with you will be more likely to pass the good word along down to their friends and family members. The same is true of social media. If someone poses a question on Facebook for example, searching for a realtor in your area, someone else might then post a response recommending you. It’s the proverbial word of mouth and it really can be effective. As Dean Graziosi points out, you should network with others who will be likely to want your services. “Let them get to know you by highlighting your staff, past clients, and other things a potential client might want to know.” Always remain professional while getting to know others. Remember, anyone you reply to has the potential to become a client, so a little friendliness will go a long way. At the same time, showing you know your industry and market will showcase how established you have become. Be creative. This is extremely important. Since it’s likely there will be many other people in the real estate industry posting on social media sites, you want to set yourself apart from the rest. Otherwise, you might never be recognized. Take advantage of the tools available to you. Create a business page on Facebook or post pictures of listed properties to Instagram. You can learn more about using social media for your real estate business and get great tips by visiting Dean Graziosi’s website and blog.

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