It’s Time to Hone Your Marketing & Reseach Skills to Locate Distressed Homeowners

September 24, 2017

One of the reasons real estate investing is so interesting is the interaction of so many global to local economic and political
Dean Graziosi

It’s Time to Hone Your Marketing & Reseach Skills to Locate Distressed Homeowners

September 22, 2017

One of the reasons real estate investing is so interesting is the interaction of so many global to local economic and political
Dean Graziosi

It’s Time to Hone Your Marketing & Reseach Skills to Locate Distressed Homeowners

September 20, 2017

One of the reasons real estate investing is so interesting is the interaction of so many global to local economic and political
Dean Graziosi

Marketing a Home for Sale or Rent – Photos are Key

February 17, 2017

Dean Graziosi

Traditional Deal Marketing Still Works

January 11, 2017

There are some traditional and non-tech marketing methods that have been around almost since there have been real estate transactions. They’re still around because they still work, so let’s talk about them.
Dean Graziosi

Marketing a Home for Sale or Rent – Photos are Key

October 26, 2016

Dean Graziosi

Traditional Deal Marketing Still Works

October 24, 2016

There are some traditional and non-tech marketing methods that have been around almost since there have been real estate transactions. They’re still around because they still work, so let’s talk about them.
Dean Graziosi

Marketing a Home for Sale or Rent – Photos are Key

January 24, 2016
2016-01-21-1453410495-684644-livign-thumb

2016-01-21-1453410495-684644-livign.jpg

What comes to mind when you see this image? No, not a glass of wine. When I see this image, I notice what isn’t there. There isn’t a bright white blown-out set of windows. Instead, there is a pleasing outdoor view exposed properly. There are not a lot of dark areas inside, much darker that the mellow shadows on the floor and walls. Instead, the shadows and highlights are more as my eyes would see them. There just isn’t a stark contrast because of the bright outdoors merging with the interior.

The fact is that real estate photography requires a lot of interior shooting. Surveys every year conducted by real estate associations and others tell us that people are using the Internet to shop for homes to buy or rent. They, at least 90%+ of them, tell surveyors that photos are the first thing they check out and they’re very important to them. If they like the pictures, they’ll check out the descriptive text and property information. If they don’t, they move on to another property.

Many real estate agents unfortunately would rather close the curtains and turn on interior lighting than have those blown-out bright windows like big white boxes. Others have embraced HDR, High Dynamic Range, photography. Real estate investment is about numbers, and the number here is 3. HDR photography uses three to five, usually three, photos at different exposure settings to merge and create a single image with all of the bright and dark areas adjusted for a result like the one in the photo above.

I can’t show you what this photo would look like if it was done as a single shot, but it definitely would have had the bright outdoors mostly very whitish to get the interior right. To get the outdoors right, the interior would be very dark, with harsh contrast between light and dark areas.

Most of today’s digital cameras have a feature called “exposure bracketing.” You set the camera to take your three photos with one underexposed, one properly exposed, and one overexposed. You should use a tripod, as you’re going to push the shutter button once and all three exposures will be created in rapid order. There will be:

• The underexposed photo with the outdoors looking OK, but the indoors dark.
• The properly exposed photo will be something in between, too bright out and too dark in most likely.
• The overexposed photo with the interior looking good but the windows blown out.

Now you just need software to do the HDR process for you. There is free software out there, such as Picturenaut. There are many good software packages under $ 50 too. The software merges the three photos to create the perfect blend of exposures that are more like what your eyes do for you. Some of the newer digital cameras even have in-camera HDR, and the processing is done for you automatically.

If you are going to market homes for sale or rental, you should look into HDR to get the attention of your Internet property viewers.
Dean Graziosi

What Social Media Means in Real Estate

October 21, 2013

social media blogSocial media has become a main way in which people communicate with one another, learn about new products and trends, and get the latest news about things that interest them. Because of this, many industries are using it to promote products and services. Real estate is no exception. As Dean Graziosi explains, some industries are hesitant to use social media as a marketing tool, and real estate is one of them. “Some real estate companies are trying to break into social media but just aren’t succeeding.” He provides some useful tips for agents in the corresponding Blog post. Think of social media as a way to advertise. It can be used in a number of ways to send people to your website. While many business owners haven’t found success at doing this, the sheer number of social media sites available for use is broadening the playing field. The key is to increase online trust with both potential and current clients. You want them to know beyond a doubt you are able to provide them with the most up-to-date information and that you can help them find what they want and need. Online trust can be difficult to establish, but through consistency you should be able to make it happen. As you help others buy and sell houses, you are creating a reputation. People who have a positive experience when working with you will be more likely to pass the good word along down to their friends and family members. The same is true of social media. If someone poses a question on Facebook for example, searching for a realtor in your area, someone else might then post a response recommending you. It’s the proverbial word of mouth and it really can be effective. As Dean Graziosi points out, you should network with others who will be likely to want your services. “Let them get to know you by highlighting your staff, past clients, and other things a potential client might want to know.” Always remain professional while getting to know others. Remember, anyone you reply to has the potential to become a client, so a little friendliness will go a long way. At the same time, showing you know your industry and market will showcase how established you have become. Be creative. This is extremely important. Since it’s likely there will be many other people in the real estate industry posting on social media sites, you want to set yourself apart from the rest. Otherwise, you might never be recognized. Take advantage of the tools available to you. Create a business page on Facebook or post pictures of listed properties to Instagram. You can learn more about using social media for your real estate business and get great tips by visiting Dean Graziosi’s website and blog.